Facebook Conversion API Integration

Once you connect at the platform level, you can now connect FB conversion SPI to trigger for the specific product(s). STEP 1: Go to ‘Campaigns’ on the left sidebar of your dashboard. Here, you’ll see your campaigns listed. Choose the PRODUCT that you want to integrate the FB conversion pixel with and select “edit product settings“. STEP 2: In the Product settings, select Step 3 (Integrations) to open up your integrations information. Locate the FB conversion feature and choose Enable STEP 3: Facebook Account: The FB account you want to connect to the product. Facebook Ad Account: The Ad account connected to your FB account you want to use. Facebook Pixel: The FB pixel from the connected Ad account Access Token: The Conversion API token from your FB Ad account. To find Access Token go to the Facebook Ad account event manager Locate the specific ad account, go to settings and either create a new or copy an existing access token. IMPORTANT: After entering in the required information, go back to the top and SAVE THE PRODUCT SETTINGS. : After entering in the required information, go back to the top and SAVE THE PRODUCT SETTINGS. STEP 4: After saving, click “SEND TEST EVENT” STEP 5: A pop-up will appear. Choose the event you want to test. Then go back to the events manager. Locate the “test Events” section in FB. Copy the test code, then paste in the PK and click to “SEND TEST EVENT” After sending the test, you will see the test event in your FB account. STEP 6: After testing the event with FB, go back to the PK product settings and add the PK and FB event you want to trigger. PK Event: When PK will trigger FB FB Event: The event data PK will send to FB upon trigger. *NOTE: Multiple events can be selected in the same event fields or you can set up multiple events separately. Once you are done setting up your events save the product settings a final time and the FB Conversion API integration is ready to go for the product. Once saved, PayKickstart will trigger and send the related data to Facebook Purchase conversion pixel. You can repeat this process on the product level for each product you want to connect with.

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